Background:
InterGlobe employs over 20,000 professionals across its businesses. It’s ventures include civil aviation – with India’s youngest, fastest growing airline IndiGo, airline management, travel commerce solutions, IT and BPM services &hospitality.
Key Deliverables:
- Create campaign around the 2015 Indian Premier League
- Generate awareness about WHSmith via 2015 IPL challenge
Challenge:
WHSmith ‘s brand outreach as a niche in its segment was the main hurdle. India was a completely different market as far as customer trends & lifestyle was concerned.
Solution:
- A customized application
- Announcement, prize led and winner’s posts were created to keep the momentum of contest going & keep up the engagement level among the employees.
- A leader board to track the daily & weekly winners
Result:
The campaign was a huge success as it received a massive engagement from the audience.