Key Deliverables:
Designing a website template for Oxylife Men Crème Bleach
- Developing the website
- Engaging content
- Creating a CMS
- Building a chat forum
Background:
Oxylife Men is a range from Parent company Dabur which specializes in giving a safe and enhanced bleaching experience for men. Men usually slack on their skin care routine, thus the need for creating Oxylife men as a website which reaches out to them in an engaging manner had to be created.
Challenge:
- The technology had to created in limited amount of time
- Expert speak feature to be integrated
- Hard coded, .net website
- Different product positioning was required for men.
Solution:
The website was built in a very short amount of time. Various elements like expert speak & chat forums were also developed and integrated. Other features like exclusive club memberships, contests & make over tips were also shared in order to increase awareness among the target audience i.e. men
Result:
We got a great response from users & product awareness increased. Oxylife Men took up a unique position in its category as “cool” and not “feminine”.