Background:
one8Select was launched amalgamating Virat Kohli’s vision of striking a chord with Indian as well as International Audiences through formal footwear and accessories with AEON sports India Pvt Ltd.
Challenge:
- Establishing Brand identity in an aggressively paced market like India and Positioning the same against long standing Brands in the same class.
- Consistently enhancing Brand Perception.
- Increase digital awareness among Target Audience.
- Maintaining Smoot flow of Sales channels.
- Strategic Categorisations keeping affordability and ease of purchase for our target audience
- Incorporating latest trends in Brand Communication trough Competition analysis and In-Depth research
Solution:
- Robust Brand Launch and Positioning strategy with a tonality that is easily differentiable among same class competitors.
- Pre and Post launch campaigns to ensure maximum traction among target audience
- In house Competition analysis team to ensure we are keeping up with the latest trends in the Market.
- In house E commerce specialist team to ensure a smooth flow of Live SKU’s and Product Categories.
Result:
A successful Pre launch campaign resulted in organic followership of more than 20500 likes on Instagram and Facebook in a short span of three days. A strong brand identity established in less than thirty days of launch.
Rapidly increasing market share.
Multiple Partnerships including with Amazon for e commerce portals to ensure consistent sales target achievements.