Key Deliverables:
- Create & handle the social channels of Dabur Hommade’s facebook & Twitter page
Background :
Dabur’s Hommade brand includes a range of readymade culinary pastes and purees for cooking that allows the consumers to make quick and easy food in no time.
Challenges:
- The brand faces has massive competition in the Digital space from its competitors. With Vikas Khanna as their brand ambassador, it becomes highly important to leverage his goodwill effectively.
- Generate awareness
- Innovative & engaging content
Solution:
Innovative designs & content was created for the brand. Content around Vikas Khanna has also been used & promoted.
Result:
The election campaign was considered a major success for the party. It also built their presence in the State of Punjab through social media engagement with the public.