Background:
Proost69 is a relatively new brand in a very aggressive sector with very strong competitors like Bira and Kingfisher. They wanted to establish a strong brand identity and refused to adopt the traditional surrogate marketing techniques generally employed by alcoholic beverage brands.
Challenge:
- Capturing and presenting Brand Stakeholder’s vision to the target audience in from of Marketing communications.
- Unique tonality
- Competing with Brands with huge marketing budget.
- Devising a social media strategy for consistent engagements, and presenting communication as ‘Signal among noise’.
Solution:
- Madmen successfully launched the Brand in Delhi and started Brand promotions on social media outlets.
- Consistently rising Market share and sales points across the city.
- Consistently rising engagement and reach on social media.